Writing
What I'm noticing about brand strategy, AI in marketing, and what it actually takes to build something people remember.
Brand Strategy
The Psychology Behind Brands That Are Impossible to Forget
The three things that actually drive how people connect with a brand. None of them are visual.
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- Brand Strategy
Brand Differentiation Isn't About Being Different. It's About Being Clear.
Why the brands that hold attention are the clearest ones, not the loudest.
Positioning - STR & Hospitality
What Most STR Operators Get Wrong About Branding
The mistake that keeps hospitality brands competing on price instead of experience.
STR