Writing
What I'm noticing about brand strategy, AI in marketing, and what it actually takes to build something people remember.
AI + Marketing Systems
The Marketer Who Builds Is Rediscovering Why IT Departments Exist
The 'marketer who builds' pitch is one word long. The actual job turns out to be two: build, then maintain.
Read Post →
All Posts
-
The Psychology Behind Brands That Are Impossible to Forget
The three things that actually drive how people connect with a brand. None of them are visual.
Psychology -
Brand Differentiation Isn't About Being Different. It's About Being Clear.
Why the brands that hold attention are the clearest ones, not the loudest.
Positioning -
What Most STR Operators Get Wrong About Branding
The mistake that keeps hospitality brands competing on price instead of experience.
STR