Brand Strategist & Marketing Leader
Brand clarity is the strategy.
When a brand knows who it is, the marketing lands, the team aligns, and AI amplifies a signal instead of just making noise. I help brands find that clarity.
Areas of focus
After 15 years building brands at the intersection of psychology and marketing, these are the three things I keep coming back to.
Build your brand on truth, not trends.
The brands people remember aren't the ones with the best tactics. They're the ones that know exactly who they are and say it clearly.
Brand StrategyAI doesn't replace brand thinking. It amplifies it.
Strong brands get more out of every tool, including AI. Without brand clarity, you're just producing more content nobody connects with, faster. I help teams use AI to scale their voice, not lose it.
AI + Marketing SystemsPeople don't choose a place to stay. They choose a feeling.
Most STR operators focus on the mechanics of hosting when the real differentiator is the feeling they're selling. The brands that win are building something guests remember and come back for.
STR & HospitalityKaye's not only exceptional at branding but also a marketing expert above and beyond most self-proclaimed gurus.
Chris, brand strategy client
Currently
Brand psychology, applied to hospitality.
I lead marketing at Freewyld, where I get to prove the thesis every day: brand strategy rooted in psychology works even better in an industry where how a guest feels is the entire product.
Freewyld Cabins is a growing hospitality brand in Idyllwild, California. Freewyld Foundry is a revenue management service for the top 1% of STR operators. Two brands, one strategic thread.
Speaking
Tactics fade. Brands compound.
I speak to hospitality brands and marketing teams about brand psychology, AI, and what actually makes a brand stick in someone's memory.
Brand Archetypes for Hospitality
The framework that's helped 250,000+ brands find their personality, applied to the STR industry. Walk away knowing exactly what your brand should feel like and how to build it.
Human-First Marketing in the Age of AI
AI is changing what's possible in marketing. But the brands that benefit most aren't the ones moving fastest. They're the ones with the clearest identity.
Build Your Brand on Truth, Not Trends
Most marketing advice is about tactics. This talk is about the kind of strategy that compounds over time and makes every tactic work better.
Past appearances
Get Paid for Your Pad (occasional co-host, 1.9M+ downloads) · Logo Geek Podcast · JUST Branding Podcast · Boss Project Podcast · On Branding Podcast · The Brand Bite Podcast · Brand Gravity (30+ episodes)
Latest thinking
What I'm noticing about brand strategy, AI in marketing, and what it actually takes to build something people remember.
The Psychology Behind Brands That Are Impossible to Forget
The three things that actually drive how people connect with a brand. None of them are visual.
Read more →Brand Differentiation Isn't About Being Different. It's About Being Clear.
Why the brands that hold attention are the clearest ones, not the loudest.
Read more →What Most STR Operators Get Wrong About Branding
The mistake that keeps hospitality brands competing on price instead of experience.
Read more →
A signature framework
Every brand has a personality. Most just haven't chosen theirs.
Brand archetypes are the fastest path to clarity I know. Rooted in Jungian psychology and applied to branding by Carol Pearson, they give you a framework for your brand's core personality and the emotional language your buyers already respond to.
quiz takers and counting
Good things start with a conversation.
I'm always open to connecting with people who think seriously about brand. If you're leading marketing, organizing an event, or building something you want people to remember, I'd love to hear what you're working on.