Let's Pause for a Cause.

Sound familiar?

  • You’re resisting sharing your genius through creating new content, developing new products, writing your book, pitching yourself to speak, or otherwise drawing attention to yourself… because you don’t like how your brand represents you online.
  • You feel slight twinges of jealousy when everyone else online seems so… certain. And put together.
  • You look at your website and social media accounts and you KNOW that they aren’t representing your personality and purpose like they could.
  • You just aren’t sure how to package up your numerous skills and talents into a way that people understand and value.


Ready for a change?

We need you to feel confident about sharing your best work. We need your brilliance. Let’s create a brand strategy that will bring out your genius.

Get clear, certain, and confident about your brand

Attract your ideal clients. Make a bigger impact. Grow your revenue. Stand out in the market. Lead with purpose. Live your brand.


Let’s dive deep into your brand’s strategy, meaning, message, and purpose through my Brand Discovery process. Then, we’ll bring your brand to life through your unique message, signature brand visuals, and implementation plan.

The best brands are the ones that appeal to us on an emotional level. They stand for something larger than themselves.

I help entrepreneurs like you build brands that are in demand by uncovering the innate truths that drive you.  I’ll help you connect with your clients & customers on an emotional, gut level.  We’ll use a powerful cocktail of intuition, timeless archetypes, and psychology to define your brand’s most powerful message. Brand strategy always comes first. Then, we design.


See some of my recent projects... (click the logos to see more)



I work with

Coaches   /   Authors   /   Creatives   /   Entrepreneurs   /   Real Estate Agents   /   Bloggers   /   Personal Brands   /   Freelancers   /   Course Launches   /   Local businesses   /   Designers   /   Membership Sites   /   Service Professionals   /   Influencers   /

People & brands who aren’t afraid to let their personality show

The Brand Transformation Process

The brand strategy & visual identity design process takes 2 months. Adding a website adds 1 month to the timeline. The length of my waitlist varies, but averages about 1 month before I can kick off a new Brand project. Explore the tabs below to see each step of the process.

I work with a limited number of brands 1-on-1. A lot of time and energy goes into each one, so I need to make sure that we’re a good fit before we get started. The application process includes a short form (click the button at the bottom of this page) and a 15-minute phone call.

Once we agree to work together, I will send you the pre-kick-off meeting discovery work. It includes the Brand Discovery Questionnaire, Visual Brand-storm activity, signing the contract, paying the first invoice, and scheduling our call.

The kick-off Discovery Session is a 90-minute meeting on Skype to dive deeper into your brand. I use the questionnaire and visual brainstorming you did as a starting place. This call is a no-holds-bar exploration of your brand. We talk about your personality, goals, beliefs, methods, and more.

A few weeks after our Discovery Session, I’ll deliver Brand Concept document to you. It will include the visual direction and strategy brief. It’s our mutual “gut check” to make sure that I’m going in the right direction. If needed, we’ll do a round or two of revisions to get this perfect before moving on.

The Brand Book is your guiding document for your brand. It will outline your full brand strategy, messaging guidelines, visual standards, and an implementation plan. The Brand Book is the pinnacle deliverable of our work together.


20+ page Brand Book will include:

  • Logo Design (3 concepts)
  • Brand position in the market
  • Color and typography selections
  • Pattern/texture selection
  • Brand voice attributes
  • Brand values
  • Brand point of view
  • Tagline options
  • Short bio paragraph
  • Brand name / title exploration (if needed)
  • Brand personality
  • Manifesto statement
  • Brand archetype description
  • Brand story prompts
  • Word bank

After your brand strategy is detailed in your Brand Book, my design team gets to work bringing it to life. The deliverables include a business card, social media graphics, letterhead, and (optionally) a website.


Full list of assets:

  • Business card design
  • Letterhead design
  • Social media headers (for your Twitter and Facebook profiles)
  • 50 graphic assets selected for your brand including stock images, patterns, and design elements
  • A manifesto graphic to announce your new brand message to your world
  • (4)  Branded social media graphic templates (can include Instagram, Pinterest, FB link graphic, ad graphic templates)
  • (3) Icons for your brand/website
  • Lead generating opt-in design (included in website package only)

Then, we celebrate! I’ll transfer all files and assets over to you (including working PSD or AI files so you can make edits later.) Your Brand Asset Folder will be full of all of the building blocks that you’ll need for your brand: logos, stock images (if applicable to your brand,) patterns, icons, business card, letterhead, social media graphics, and more. There will be over 50+ files of different types for you to use as you like.

Brand Strategy and Design process


  • Where to begin? It was awesome to dive deep into my brand’s goals, tone, and personality and then craft a strong vision and brand identity. I was thrilled to see the beautiful Brand Book and plan we put together. Within a few months of our work together, my visitors have increased by 50K+/month and I’ve had a record number of sponsored posts.

    Joanna Guldin-Noll

    Lifestyle Blog

    Joanna Guldin-Noll
  • Kaye is smart and she makes hard decisions seem easy.  I'm grateful for her brand strategy guidance. She helped me clear my thoughts and dove straight into what makes me feel good about my clients, my business and myself.

    Christiane Boloson-Yee

    Magically Rooted

    Christiane Boloson-Yee
  • Kaye is an amazing coach!  Why? Because her style is clean, concise and cuts straight to the heart of what you are looking for while building your brand.  It is her gift to take complex concepts and break them down into easy-to-implement steps that will give you the peace of mind and direction you are seeking.  She is kind, authentic and honest - I really appreciate everything she has done to help me to build my brand.

    Kelly KP Paige

    myTALEfeathers® & Lady Boss Lifestyle™

    Kelly KP Paige
  • I adore Kaye’s teaching style! It is succinct and easy to follow. Whether she’s debunking popular branding myths (yes, ones I wrongly believed my whole career) or sharing the creative process behind a core value in my company, I am inspired to build a better, clearer brand.

    Sarah Pakai

    Dominate Your Systems

    Sarah Pakai
  • I love the way Kaye makes hairy, complicated ideas into simple action steps. She is calm and makes transparent what is usually a very murky or magical process. I highly recommend her to anyone who gets thrown off by branding choices or feels intimidated by making the most of your precious idea.

    Dyana Valentine

    Oracle and Creator — SuperConditions™

    Dyana Valentine
  • Kaye conveyed so many amazing things and pulled together just the right words to make it feel so much more exciting and me. I simply love it! With the help of my fancy new copy that finally speaks to my ideal clients and really pulls out my voice and brand, my website relaunch was a major success. My newsletter subscribers increased by 62% in less than a month and my daily traffic doubled! That's huge for me. Enormous thank you to Kaye for being so speedy and awesome. I have so much more confidence in my biz now.

    Leah Kalamakis

    Designer & Developer — LeahKalamakis.com

    Leah Kalamakis
  • I had to have you freshen me up and help me insert my personality into my brand and free myself from the corporate-y feeling chains I was keeping myself locked into. Seeing my brand come to reality after our one-on-one session took my breath away! You completely nailed exactly what I wanted.

    Amy Granillo

    The Solutions Maven

    Amy Granillo
  • You rock at being able to crawl inside someone's head and really help them get the true essence of their brand out into the world. I have finally been able to get crystal clear on who my ideal client is, how I can help them and how I define what I do. You were so much FUN to work with and so easy to talk to. That made me able to really "go deep and get real."

    Brandy Lawson

    Marketing Technologist — TekGrl

    Brandy Lawson

Investment in your Brand

Brand Transformation + Website


Brand Book (discovery process, brand archetype analysis, brand concept, positioning, voice, personality, full brand strategy – $2997 value)

SquareSpace Website Design ($1397 value)

Website Copywriting ($997 value)

Logo Design (3 concepts – $997 value)

Color & Typography Selection ($497 value)

(3) Icons ($497 value)

Social Media Headers ($297 value)

Business Card Design ($297 value)

Letterhead Design ($197 value)

Manifesto Graphic ($97 value)

(4) Social Media Content Graphic Templates ($297 value)

50+ Brand Assets (design elements, stock selection, patterns – $497 value)

Lead Generating Opt-in Design ($997 value)

$10,061.00 Value – save $2,073.00 off list prices!

What happens when you apply?

Brand Strategy Discovery Kit CoverWhen you click the “Apply” button above, you’ll be directed to a 10-15 minute application about your brand and goals. Next, I’ll send you the Brand Transformation Discovery Kit and a link to schedule a 15-minute ‘get to know each other’ call. Based on your application and our call, we’ll decide if we’re a good fit to work together.

Behind the Brand

Hi there! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. I got my degree in Marketing and Psychology. And now, 13 years of working with businesses later, I want you to be the next brand I help transform.


My greatest talent is the ability to draw out a truly important message from a million different ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with us. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream business into a reality. I created the In Demand Brand Method to create a brand that attracts the best clients for you.


I truly believe that there is genius in every entrepreneur. By helping you share yours, I get to indirectly improve every person’s life that you touch. It’s what I call ‘exponential impact’ and it drives me every day. I’d be honored to be the partner that brings out your genius to share with your world.

Apply to Work With Me
Brand Strategy Expert Kaye Putnam