The best brands are the ones that appeal to us on an emotional level.

They stand for something larger than themselves. They are connected to ideas that stand the test of time.

I help entrepreneurs like you build brands that are In Demand by uncovering the innate truths that drive you.  I’ll help you connect with your clients & customers on an emotional, gut level.  We’ll use a powerful cocktail of intuition, timeless archetypes, and psychology to define your brand’s most powerful message. Brand strategy always comes first. Then, we design.

Get Clear, Certain, and Confident in Your Brand

Attract your ideal clients. Make a bigger impact. Grow your revenue. Stand out in the market. Lead with purpose. Live your brand.

Let’s dive deep into your brand’s strategy, meaning, message, and purpose through my Brand Discovery process. Then, we’ll bring your brand to life through your unique message, signature brand visuals, and implementation plan.

Let’s pause for a cause.

Sound familiar?

  • You’re resisting sharing your genius through creating new content, developing new products, writing your book, pitching yourself to speak, or otherwise playing a bigger game… because you don’t like how your brand represents you.
  • You feel slight twinges of jealousy when everyone else online seems so… certain. And put together.
  • You look at your website and social media accounts and you KNOW that they aren’t representing your personality and purpose like they could.
  • You just aren’t sure how to package up your numerous skills and talents into a way that people understand and value.

Ready for a change?

We need you to feel confident about sharing your best work. We need your brilliance. Let’s create a brand strategy that will bring out your genius.

I help amazing entrepreneurs build their dream brands

I work with…

Coaches   /   Authors   /   Creatives   /   Entrepreneurs   /   Real Estate Agents   /    Freelancers   /   Course Launches   /   Local businesses   /   Designers   /   Membership Sites   /   Service Professionals   / People & brands who aren’t afraid to let their personality show

Listen to Katie’s review of our work together…

The Brand Transformation Process

Apply

I work with a limited number of brands 1-on-1. A lot of time and energy goes into each one, so I need to make sure that we’re a good fit before we get started. The application process includes a short form (at the bottom of this page) and a 15-minute Brand Clarity call.

Pre Kick-Off

Once we decide to work together, I’ll send you the pre-kick-off discovery work. It includes the Brand Discovery Questionnaire, Visual Brandstorming, signing the contract, paying the first invoice, and scheduling our call.

Discovery Session

The kick-off Discovery Session is a 60-minute meeting on Skype to dive deeper into your brand. I use the questionnaire and visual brainstorming you did as a starting place. This call is a no-holds-bar exploration of your brand. We talk about your personality, goals, beliefs, methods, and more.

Brand Visual Concept

A few weeks after our Discovery Session, I’ll deliver Brand Visual Concept document to you. It’s our mutual “gut check” to make sure that I’m going in the right direction. If needed, we’ll do a round or two of revisions to get this perfect before moving on.

Brand Book

The Brand Book is your guiding document for your brand. It will outline your full brand strategy, messaging guidelines, visual standards, and an implementation plan. The Brand Book is the pinnacle deliverable of our work together.

20+ page Brand Book will include:

  • Logo Design (3 concepts)
  • Brand position in the market
  • Color and typography selections
  • Pattern/texture selection
  • Brand voice attributes
  • Brand values
  • Brand point of view
  • Tagline options
  • Short bio paragraph
  • Brand name / title exploration (if needed)
  • Brand personality
  • Manifesto statement
  • Brand archetype description
  • Brand story prompts
  • Word bank
Brand Assets

After your brand strategy is detailed in your Brand Book, my design team gets to work bringing it to life. The deliverables include a business card, social media graphics, letterhead, and (optionally) a website.

Full list of assets:

  • Logo files in various formats
  • Business card design
  • Letterhead design
  • Social media headers (for your Twitter and Facebook profiles)
  • 20+ graphic assets selected for your brand including stock images, patterns, and design elements
  • (4)  Branded social media graphic templates (can include Instagram, Pinterest, FB link graphic, ad graphic templates)
Launch!

Then, we celebrate! I’ll transfer all files and assets over to you (including working PSD or AI files so you can make edits later.) Your Brand Asset Folder will be full of all of the building blocks that you’ll need for your brand: logos, stock images, patterns, icons, business card, letterhead, social media graphics, and more. There will be over 50+ files of different types for you to use as you like.

Brand Consulting

After your brand is complete, I’ll support you through on-demand consultating. These sessions will help you implement what we’ve created, keep you on track, and maximize your investment.

What You Get

Brand Strategy Book

The Brand Book is the culmination of everything we discover through our deep work together. It includes: your brand’s personality, position in the market, voice/tone guidelines, content themes, stories, word bank, cultural context, visual standards, and a lot more. It is the essential resource to delegate brand work to your team, to stay consistent, and to feeling clear & confident about what your brand stands for.

$2997 Value

Messaging Development

The words will have as much influence on shaping the perception of your brand as your visuals. We spend time to make sure they are thoughtful, aligned, and distinctive for your brand. In your Brand Book, we’ll detail:

  • Word bank: specific words and phrases that make your brand’s message memorable
  • Naming: we can faciliate a naming workshop for you, if needed
  • Taglines: we’ll pull your most powerful statement into high-visibility touchpoints as a tagline
  • Story themes: specific story types work best for different brands. We’ll identify which are the most powerful for you.
  • Content themes: wondering what to write in your blog or post on social? We’ll define the themes that create powerful clarity & value for your brand.

 

Logo Concepts

Early in the process, we begin to uncover the visual identity, based on the psychological truth of your brand. Your brand archetypes, story, personality, and values all influence the design choices. The end result is a design that is based on TRUTH, not trends.

$997 Value

Alternate Marks

Your brand’s alternate marks will bring your visual identity to the next level. They work as design elements, watermarks for images, background patterns, and more. They add a thoughtful level of detail and versatility expressing your brand.

$997 Value

Signature Colors

The colors are a powerful part of your signature style. By establishing a consistent palette, your brand will be recognized and remembored over time.

$497 Value

Type Style Selection

Just like colors, different fonts tell a story about your brand. We make sure they are aligned with your core brand message. If we use premium fonts in your brand, I’ll buy the lisense for you to use them.

$997 Value

Patterns & Visual Themes

Patterns and background images are a great way to create a signature look for your brand. These can be used in print materials, on social media, in signage, and more.

$497 Value

Basic Web Styles

Early in the process, we begin to uncover the visual identity, based on the psychological truth of your brand. Your brand archetypes, story, personality, and values all influence the design choices. The end result is a design that is based on TRUTH, not trends.

$997 Value

Social Media Templates

We’re all living parts of our lives online, including your brand. We’ll make sure that you are set up for success with the templates, cover images, and profile images your brand needs to make a great first impression.

$497 Value

Stock Image Curation

The RIGHT images are incredibly important online. Cheezy stock images and vector files aren’t going to cut it. We’ll curate a collection of 20-30 images from our premium stock image site that are perfect for your brand. You can use the images on your website, on social, in marketing, etc.

$497 Value

Print Suite

Paper isn’t dead. Even with our online lives, it’s nice to have physical assets for your brand. You’ll get:

  • Business card design
  • Letterhead (for contracts, PDFs, old-fashioned letters)
  • Alt marks/watermarks can be used as stickers

$997 Value

Total Value: $9,970

Save $3,979 off list prices!

 

Your brand investment:

$1997/month for 3 months

What You Get

Brand Strategy

The Brand Book is the culmination of everything we discover through our deep work together. It includes: your brand’s personality, position in the market, voice/tone guidelines, content themes, stories, word bank, cultural context, visual standards, and a lot more. It is the essential resource to delegate brand work to your team, to stay consistent, and to feeling clear & confident about what your brand stands for.

$2997 Value

Messaging Development

The words will have as much influence on shaping the perception of your brand as your visuals. We spend time to make sure they are thoughtful, aligned, and distinctive for your brand. In your Brand Book, we’ll detail:

  • Word bank: specific words and phrases that make your brand’s message memorable
  • Naming: we can faciliate a naming workshop for you, if needed
  • Taglines: we’ll pull your most powerful statement into high-visibility touchpoints as a tagline
  • Story themes: specific story types work best for different brands. We’ll identify which are the most powerful for you.
  • Content themes: wondering what to write in your blog or post on social? We’ll define the themes that create powerful clarity & value for your brand.

 

Logo Concepts

Early in the process, we begin to uncover the visual identity, based on the psychological truth of your brand. Your brand archetypes, story, personality, and values all influence the design choices. The end result is a design that is based on TRUTH, not trends.

$997 Value

Alternate Marks

Your brand’s alternate marks will bring your visual identity to the next level. They work as design elements, watermarks for images, background patterns, and more. They add a thoughtful level of detail and versatility expressing your brand.

$997 Value

Signature Colors

The colors are a powerful part of your signature style. By establishing a consistent palette, your brand will be recognized and remembored over time.

$497 Value

Type Style Selection

Just like colors, different fonts tell a story about your brand. We make sure they are aligned with your core brand message. If we use premium fonts in your brand, I’ll buy the lisense for you to use them.

$997 Value

Patterns & Visual Themes

Patterns and background images are a great way to create a signature look for your brand. These can be used in print materials, on social media, in signage, and more.

$497 Value

Basic Web Styles

Early in the process, we begin to uncover the visual identity, based on the psychological truth of your brand. Your brand archetypes, story, personality, and values all influence the design choices. The end result is a design that is based on TRUTH, not trends.

$997 Value

Social Media Templates

We’re all living parts of our lives online, including your brand. We’ll make sure that you are set up for success with the templates, cover images, and profile images your brand needs to make a great first impression.

$497 Value

Stock Image Curation

The RIGHT images are incredibly important online. Cheezy stock images and vector files aren’t going to cut it. We’ll curate a collection of 20-30 images from our premium stock image site that are perfect for your brand. You can use the images on your website, on social, in marketing, etc.

$497 Value

Print Suite

Even with our online lives, it’s nice to have physical assets for your brand. You’ll get:

  • Business card design
  • Letterhead (for contracts, PDFs, old-fashioned letters)
  • Alt marks/watermarks can be used as stickers

$997 Value

Total Value: $9,970

Save $3,979 off list prices!

 

Your brand investment:

$1997/month for 3 months

Apply for Brand Transformation

The most exciting part was seeing my vision come to life even bigger and better than I could have imagined. I felt completely comfortable and confident with Kaye. Her brand archetype quiz is so helpful. After taking the quiz I saw that I was an Innocent. As we discussed it I thought, “YES! That is exactly what I want to put out there! I want simplicity with luxury.” And it really helped me stay focused and clear on the direction of the brand. The branding assets Kaye has given me has given me more confidence in my brand.

It was a pleasure and so much fun working with Kaye. When starting a new business there are so many details to think about. It was so nice to put this major part of my to-do list in someone else’s hands. And I feel really great with the results. She saved me so much time and frustration, and gave me more clarity. It was exactly what I was looking for and more.

Heidi Houston

CEO/Founder, Heidi Houston

What happens when you apply?

When you schedule a Clarity Call above, it’ll go directly on my calendar. I’ll link you to the Brand Transformation Discovery Kit for additional information. Based on your application and our call, we’ll decide if we’re a good fit to work together.

Behind the Brand

Hi there! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. I got my degree in Marketing and Psychology. And now, 13 years of working with businesses later, I want you to be the next brand I help transform.

My greatest talent is the ability to draw out a truly important message from a million different ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with us. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream business into a reality. I created the In Demand Brand Method to create a brand that attracts the best clients for you.

I truly believe that there is genius in every entrepreneur. By helping you share yours, I get to indirectly improve every person’s life that you touch. It’s what I call ‘exponential impact’ and it drives me every day. I’d be honored to be the partner that brings out your genius to share with your world.

The most impactful takeaway from our work together is having a framework to think through my branding – I love the archetypes and the brand book. You totally understood me and what I am trying to do. My brand is beautiful and on point for me. I get so many compliments on it.

Suzannah Scully

TEDx Speaker, Podcast Host, Executive Coach

Answers to Frequently Asked Questions

I wish I could afford this, but not yet. What else do you have for me?

Have no fear, friend! I understand that my 1-on-1 work isn’t the right fit for everyone. In fact, I only agree to work with a small portion of people who contact me. If you’re looking for a smaller investment and still want to develop your psychology-driven brand, check out my Brand New Brand course.

How much time do I need to allocate to our project?

Honestly, it depends on the project and the entrepreneur. However, I break my collaborations into 2-week segments. Every two weeks, I’ll deliver pieces of your brand to you for you to review. For the Brand Transformation, the project is 8 weeks long (assuming you are prompt with feedback.) You also get a month of consulting and support after your launch to help you make the most of your investment.

Do you offer a discount for... ?

For payments in full: Not for the 1-on-1 projects. I structure the payments to match the deliverables. By breaking them up into 30 day payments, it keeps everything aligned.

For influencers with large audiences: No. You’ll get even more value from our brand work than clients with smaller audiences. 😉

When can we start?

This varies! Typically, I am booked out about 30 days in advance. Other times, we can start sooner, sometimes later. Fill out the application to be considered for one of my upcoming openings.

Is a website included in this package?

No. The website strategy, design, and development service is available as an upgrade to this package. The investment for a brand AND website starts at $20K. It included everything listed above plus copy, design, development, lead generation, and more. If you’d like to add a website to your Brand Transformation, let me know.

Do you create custom packages?

I do, at my a-la-carte prices. I can also swap items in the current package for a different item of similar value.

I tried to do everything myself and quickly realized I was in over my head. After listening to your podcasts, I learned so much and it became clear there was a lot I didn’t know. After that I knew I wanted to hire you. Your process was so helpful to me even beyond a Brand Book but also in furthering my business model.

Fleur Larsen

Fleur Larsen Facilitation