Transform Your Brand

Custom brand strategy & design.

Only available for a small number of exceptional clients.

Apply Now

Let’s pause for a cause.

Sound familiar?

  • You’re resisting sharing your genius through creating new content, developing new products, writing your book, pitching yourself to speak, or otherwise drawing attention to yourself… because you don’t like how your brand represents you online.
  • You feel slight twinges of jealousy when everyone else online seems so… certain. And put together.
  • You look at your website and social media accounts and you KNOW that they aren’t representing your personality and purpose like they could.
  • You just aren’t sure how to package up your numerous skills and talents into a way that people understand and value.

Ready for a change?

We need you to feel confident about sharing your best work. We need your brilliance. Let’s create a brand strategy that will bring out your genius.

Get Clear, Certain, and Confident in Your Brand

Attract your ideal clients. Make a bigger impact. Grow your revenue. Stand out in the market. Lead with purpose. Live your brand.

Let’s dive deep into your brand’s strategy, meaning, message, and purpose through my Brand Discovery process. Then, we’ll bring your brand to life through your unique message, signature brand visuals, and implementation plan.

The best brands are the ones that appeal to us on an emotional level.

They stand for something larger than themselves. They are connected to ideas that stand the test of time.

I help entrepreneurs like you build brands that are In Demand by uncovering the innate truths that drive you.  I’ll help you connect with your clients & customers on an emotional, gut level.  We’ll use a powerful cocktail of intuition, timeless archetypes, and psychology to define your brand’s most powerful message. Brand strategy always comes first. Then, we design.

I help amazing entrepreneurs build their dream brands

I work with…

Coaches   /   Authors   /   Creatives   /   Entrepreneurs   /   Real Estate Agents   /    Freelancers   /   Course Launches   /   Local businesses   /   Designers   /   Membership Sites   /   Service Professionals   / People & brands who aren’t afraid to let their personality show

Listen to Katie’s review of our work together…

The Brand Transformation Process


I work with a limited number of brands 1-on-1. A lot of time and energy goes into each one, so I need to make sure that we’re a good fit before we get started. The application process includes a short form (click the button at the bottom of this page) and a 15-minute Brand Clarity call.

Pre Kick-Off

Once we agree to work together, I will send you the pre-kick-off meeting discovery work. It includes the Brand Discovery Questionnaire, Visual Brand-storm activity, signing the contract, paying the first invoice, and scheduling our call.

Discovery Session

The kick-off Discovery Session is a 60-minute meeting on Skype to dive deeper into your brand. I use the questionnaire and visual brainstorming you did as a starting place. This call is a no-holds-bar exploration of your brand. We talk about your personality, goals, beliefs, methods, and more.

Brand Concept

A few weeks after our Discovery Session, I’ll deliver Brand Concept document to you. It will include the visual direction and strategy brief. It’s our mutual “gut check” to make sure that I’m going in the right direction. If needed, we’ll do a round or two of revisions to get this perfect before moving on.

Brand Book

The Brand Book is your guiding document for your brand. It will outline your full brand strategy, messaging guidelines, visual standards, and an implementation plan. The Brand Book is the pinnacle deliverable of our work together.

20+ page Brand Book will include:

  • Logo Design (3 concepts)
  • Brand position in the market
  • Color and typography selections
  • Pattern/texture selection
  • Brand voice attributes
  • Brand values
  • Brand point of view
  • Tagline options
  • Short bio paragraph
  • Brand name / title exploration (if needed)
  • Brand personality
  • Manifesto statement
  • Brand archetype description
  • Brand story prompts
  • Word bank
Brand Assets

After your brand strategy is detailed in your Brand Book, my design team gets to work bringing it to life. The deliverables include a business card, social media graphics, letterhead, and (optionally) a website.

Full list of assets:

  • Logo design
  • Business card design
  • Letterhead design
  • Social media headers (for your Twitter and Facebook profiles)
  • 20+ graphic assets selected for your brand including stock images, patterns, and design elements
  • (4)  Branded social media graphic templates (can include Instagram, Pinterest, FB link graphic, ad graphic templates)
  • Lead generating opt-in design (included in website package only)

Then, we celebrate! I’ll transfer all files and assets over to you (including working PSD or AI files so you can make edits later.) Your Brand Asset Folder will be full of all of the building blocks that you’ll need for your brand: logos, stock images (if applicable to your brand,) patterns, icons, business card, letterhead, social media graphics, and more. There will be over 50+ files of different types for you to use as you like.

3 Months of Brand Consulting

After your brand (or website) is complete, I’ll support you through on-demand consultating. These sessions will help you implement what we’ve created, keep you on track, and maximize your investment.

Brand Transformation

Done-for-you brand strategy & identity
$ 1997/X 3 PAYMENTS
  • Brand Book ($1997 value) -Discovery process, brand archetype analysis, brand concept, positioning, voice, personality, full brand strategy. 
  • Logo Design ($997 value) – 3 concepts
  • Color & Typography Selection ($497 value)
  • Social Media Headers ($497 value) – For Twitter & FB
  • Business Card Design ($297 value)
  • Letterhead Design ($197 value) – For your contracts, letters, and other branded documents
  • (4) Social Media Content Graphic Templates ($497 value) – Designed for the platforms you use most. Can be used for Instagram, FB links, blog titles, Pinterest, or ads
  • 20+ Brand Assets ($497 value) – patterns, stock selection, etc.
  • 3 Months of Launch Consulting, Post Launch ($2997 value) – After your website goes live, I’ll consult you on-demand to make sure you stay on track
  • $8,473.00 value – save $2,482.00 off a-la-carte prices!

  • Your investment in your incredible future: 3 monthly installments of $1997
Apply Now

I was starting from scratch and wanted to look established from the beginning. The most exciting part was seeing my vision come to life even bigger and better than I could have imagined. I felt completely comfortable and confident with Kaye. Her brand archetype quiz is so helpful. After taking the quiz I saw that I was an Innocent. As we discussed it I thought, “YES! That is exactly what I want to put out there! I want simplicity with luxury.” And it really helped me stay focused and clear on the direction of the brand. The branding assets Kaye has given me has given me more confidence in my brand.

It was a pleasure and so much fun working with Kaye. When starting a new business there are so many details to think about. It was so nice to put this major part of my to-do list in someone else’s hands. And I feel really great with the results. She saved me so much time and frustration, and gave me more clarity. It was exactly what I was looking for and more.

Heidi Houston

CEO/Founder, Heidi Houston

What happens when you apply?

When you click the application button above, you’ll be directed to a quick application about your brand and goals. Next, I’ll send you the Brand Transformation Discovery Kit and a link to schedule a 15-minute Brand Clarity call. Based on your application and our call, we’ll decide if we’re a good fit to work together.

Behind the Brand

Hi there! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. I got my degree in Marketing and Psychology. And now, 13 years of working with businesses later, I want you to be the next brand I help transform.

My greatest talent is the ability to draw out a truly important message from a million different ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with us. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream business into a reality. I created the In Demand Brand Method to create a brand that attracts the best clients for you.

I truly believe that there is genius in every entrepreneur. By helping you share yours, I get to indirectly improve every person’s life that you touch. It’s what I call ‘exponential impact’ and it drives me every day. I’d be honored to be the partner that brings out your genius to share with your world.

I was in startup mode, had dabbled in the do-it yourself websites and quickly realized I was in over my head. After listening to your podcasts, I learned so much and it became clear there was a lot I didn’t know. After that I knew I wanted to hire you. Since I am in startup mode, your questions about what my business is, what I offer and who I am really helped my figure all that out. I needed a bit of ‘hand-holding’ (or at least it felt that way!). Your process was so helpful to me even beyond a Brand Book but also in furthering my business model.

Fleur Larsen

Fleur Larsen Facilitation

Answers to Frequently Asked Questions

I wish I could afford this, but not yet. What else do you have for me?

Have no fear, friend! I understand that my 1-on-1 work isn’t the right fit for everyone. In fact, I only agree to work with a small portion of people who contact me. If you’re looking for a smaller investment and still want to develop your psychology-driven brand, check out my Brand New Brand course.

How much time do I need to allocate to our project?

Honestly, it depends on the project and the entrepreneur. However, I break my collaborations into 2-week segments. Every two weeks, I’ll deliver pieces of your brand to you for you to review. For the Brand Transformation, the project is 8 weeks long (assuming you are prompt with feedback.) With a website, the project lasts 16 weeks. With both, you get my ongoing consulting and support 3 months after your launch to help you make the most of your investment.

Do you offer a discount for... ?

For Brand New Brand course students: Yes. Get in touch for the details.

For payments in full: Not for the 1-on-1 projects. I structure the payments to match the deliverables. By breaking them up into 30 day payments, it keeps everything aligned.

For influencers with large audiences: No. You’ll get even more value from our brand work than clients with smaller audiences. 😉

When can we start?

This varies! Typically, I am booked out about 30 days in advance. Other times, we can start sooner, sometimes later. Fill out the application to be considered for one of my upcoming openings.

Can I start with the Brand Transformation and add the website later?

Yes, but you’ll pay the a-la-carte prices for the website. You get a better deal by booking them in my schedule at the same time.

Do you create custom packages?

I do, at my a-la-carte prices. I can also swap items in the current package for a different item of similar value.

The most impactful takeaway from our work together is having a framework to think through my branding – I love the archetypes and the brand book. You totally understood me and what I am trying to do. My brand is beautiful and on point for me. I get so many compliments on it.

Suzannah Scully

TEDx Speaker, Podcast Host, Executive Coach