Where Should I Use My Brand Archetype? (A Checklist of 25)

Where Should I Use My Brand Archetype? (A Checklist of 25)

So now that you know your brand archetype, what do you DO with it? Here are places you should incorporate your brand archetype i.e your brand’s personality (which I call your BRANDALITY.)

  1. Your email optin offer
  2. About page
  3. Headline on your homepage
  4. Product/service names
  5. Color scheme
  6. Blog headlines
  7. Word choices
  8. Brand origin story
  9. Images
  10. Design elements (pdf design, image overlays, graphic style, etc.)
  11. Quotes you choose to share
  12. Tagline
  13. Media or speaking bio / intro
  14. Social media posts
  15. Metaphors / examples that you use
  16. Figures of speech / cliches
  17. Values your brand stands for
  18. Personality of your brand
  19. eNewsletter style / tone
  20. Weekly themes (of blog posts or social media posts)
  21. Style of your team or professional portrait
  22. Tone of voice
  23. Price position in the market
  24. Businesses / events you partner with
  25. Names of all of your downloadable PDFs / webinars / podcasts / slideshares / etc.

Do you have any other place in your business where you love to show off your personality? Comment below!