Defining Your Ideal Clients (with Mad Libs!)

Defining Your Ideal Clients (with Mad Libs!)

  If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
Unlocking Big Brand Genius: Brit + Co

Unlocking Big Brand Genius: Brit + Co

Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...
How to Build Demand Around Your Brand

How to Build Demand Around Your Brand

In any given week, how many sales emails do you get from companies you’ve never heard of, toting solutions to problems you may not even have? If you’re anything like me, it’s A LOT. (Praise be unto the spam folder.) The frustrating thing about sales pitches is that...