FACT: Your Brand *HAS TO* Have an Opinion

FACT: Your Brand *HAS TO* Have an Opinion

SCENARIO! YOU. FREAKIN’. DID IT. You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’ on your (digital) doors. You’re constantly being asked to...
Defining Your Ideal Clients (with Mad Libs!)

Defining Your Ideal Clients (with Mad Libs!)

  If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
Unlocking Big Brand Genius: Brit + Co

Unlocking Big Brand Genius: Brit + Co

Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...

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