If you are an expert who wants to scale your brand,
this is your KEY to clarity…
For entrepreneurs who have been building their business for years…
…who know how to transform people’s lives.
There eventually comes a moment of reckoning.
There’s a moment when you realize you’re ready to scale up your brand’s impact. You know what you do has the opportunity to impact a much wider audience.
You also see that your business currently resembles a Frankenstein mash-up of your last several years of business. You’ve been sticking together different elements that worked at the time, but don’t necessarily have an overarching message or through-line.
You realize what got you here won’t get you where you want to go.
Click to play the video – Kaye explains who the Clarity Calls are for:
He never would’ve stopped working in his garage. And certainly wouldn’t have made the impact on the world that he did.
Now, this isn’t to say that he wasn’t still setting the direction of the brand. He was famous for his maticulous high standards about everything Apple created. He was the visionary. It was up to his team to live up to his vision and standards.
When you’re ready to scale your brand, impact, and income, you’ll need to go through a similar process.
It looks like this:
STEP 1: Establish the vision, standards, and position of your brand so it is in alignment with your dream future and what your clients and customers desire.
STEP 2: Enroll your team in the mission, so you can have a greater impact than you ever could by yourself.
If you ignore either of these two steps, you’ll forever stunt your growth and ability to scale. This isn’t the job for a sales funnel, virtual assistant, or ad campaign. This process NEEDS to start with you. You are the founder. You are the expert. You need to dedicate time to this process before your brand can scale to the level you want.
If you ignore either step, you’ll deal with painful realities like…
– Spending too much on advertising and lead generation because your customers don’t “get” what you are about, and aren’t excited to buy from you
– Your team missing the mark when they create output for your brand becasue they aren’t clear on your standards and underlying vision.
– Relying on a single contractor or team member to hold everything together. If they leave, you’re screwed.
– Or worse, EVERYTHING relies on you. Every piece of content. Every sale. Every client. You’re heading towards burnout-ville. And a vacation? Fahgeddabou’it.
Do you wish that every message you publish would resonate with your ideal clients as powerfully as when you’re talking with someone in person?
Want to maximize your business’ organic growth without relying solely on 1-on-1 sales conversations?
Your brand is your key to growth. And to leverage that growth, you need clarity.
We can’t imagine where our business would be if not for hiring Kaye. She really brought our brand to life! Not only did she take the time to really understand our business and our values, but she also added her own expert perspective and ideas. We are so in love with our brand now. We are beyond impressed with Kaye’s work. This woman knows her stuff!Sam & Allison
What happens on the Clarity Call?
We’ll do a deep dive into your brand and where you want to take it in the next three to twelve months. We’ll walk you through this unique process for resonating deeply with your ideal clients, growing your influence, and using your team to maximize your brand growth.
If it makes sense, we’ll share how we can help you implement what we discover on the call.
The Clarity Call is your first step to moving forward with confidence.
When I partnered with Kaye to transform my brand, I was very clear that my deep connection with my clients is the most important element to both myself and my brand. I didn’t want anything gimmicky or surface level – it needed to be truly meaningful. Using my blend of Magician/Caregiver Archetypes, Kaye helped define my brand to reflect exactly that. The work she completed for me truly represents who I am at a deep level. Kaye is extremely talented and I’m so grateful for her insights.Jeff Riddle