How Can a Brand Strategist Benefit My Business?

How Can a Brand Strategist Benefit My Business?

Before we dig into what a brand strategist is, it’s important to understand what we’re not: A Brand Strategist is NOT the expert in your brand – YOU are. It’s a common misconception that brand strategists have all the answers, when in fact, just the opposite is true:...
My Step-by-Step Branding Process

My Step-by-Step Branding Process

Rebranding your business can be a daunting task. There are a ton of decisions to be made before any changes are implemented, and altering the look and feel of your brand across each platform is a time-consuming process. If you’ve been struggling with where to begin or...
The Space Between

The Space Between

My family is Finnish. We’ve been in North America for generations, so only bits and pieces of the culture have stuck with us. Still, it gives me a strong sense of identity. There is comfort in knowing that parts of your personality and tendencies come from hundreds of...