Take the Brand Archetype Quiz:
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. –David Ogilvy
By figuring out what your brand archetype is, you are given a powerful model to craft your brand around. When people understand your brand, they can begin to LIKE + TRUST you, which leads to sales. (Which, I like.)
The names of the archetypes were defined by Dr. Carol S. Pearson and Margeret Mark’s The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.