About the Sage Brand Archetype

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Understanding + Leveraging your Sage Brand Archetype

Goal: to understand the world and teach others what you know

Biggest fear: being duped, misled—or ignorance. Being outsmarted

Weakness: can study details forever and never act. Lack of feeling/emotion

Talent: wisdom, intelligence.

AKA: Expert, scholar, detective, advisor, thinker, academic, researcher, planner, professional, mentor, teacher, guru, teacher, investigator, analyst,

Voice: Factual, decisive, authoritative, intelligent, researched,

What customers FEEL: educated, “in the know”, wise, “I understand,” engrossed,

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Sage Brand Archetype Inspiration

Get the Sage Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty