About the Royalty Brand Archetype

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Understanding + Leveraging your Royalty Brand Archetype

Goal: create a prosperous, successful community

Greatest fear: chaos, being overthrown, losing influence/control

Weakness: being authoritarian, unable to connect with audience on their level

Talent: Responsibility, leadership

AKA: Boss, Aristocrat, King, Queen, Politician, Manager, Royalty, God Father, Upper Class

Voice: Refined, articulate

What customers FEEL:  Awe, “If I follow them, I’ll share their success,” like they have good taste, enthralled, admiration

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Royalty Brand Archetype Inspiration

Get the Royalty Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty