Royalty brand archetype

About the Royalty Brand Archetype

Royalty Brand Archetype Infographic
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Understanding + Leveraging your Royalty Brand Archetype

Goal: Create a prosperous, successful community

Greatest fear: Chaos, being overthrown, losing influence/control

Weakness: Being authoritarian, unable to connect with audience on their level

Talent: Responsibility, leadership

AKA: Boss, Aristocrat, King, Queen, Politician, Manager, Royalty, God Father, Upper Class

Voice: Refined, articulate

What customers FEEL:  Awe, “If I follow them, I’ll share their success,” like they have good taste, enthralled, admiration

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Royalty Brand Archetype Inspiration

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Learn More About the Other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty