Maverick Brand Archetype

About the Maverick Brand Archetype

Maverick Brand Archetype Infographic
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Understanding + Leveraging your Maverick Brand Archetype

Goal: To overturn what isn’t working, freedom from establishment

Greatest fear: To be powerless, ineffectual, or trapped

Weakness: Crossing over to the dark side, crime, taking fun too far

Talent: Outrageousness, radical freedom

AKA: The rebel, revolutionary, wild man/child, the misfit, thrill seeker,

Voice: Candid, raw, honest

What customers FEEL: Rebellious, “Other people are wrong,” stimulated, thrilled, tenacious, impulsive, uncommon

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Maverick Brand Archetype Inspiration

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Learn More About the Other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty