Lover Brand Archetype

About the Lover Brand Archetype

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Understanding + Leveraging your Lover Brand Archetype

Goal: Being in a relationship with the people, work and surroundings they love, create tactile experiences, attraction

Greatest fear: Being alone, a wallflower, unwanted, unloved, not being noticed

Weakness: Outward-directed desire to please others at risk of losing own identity

Talent: Passion and commitment

AKA: The partner, intimate, enthusiast, sensualist, spouse, team-builder, intimate, harmonizer, connector

Voice: Affectionate, adjective-rich

What customers FEEL:  “Turned on,” “I want what s/he has,” excited, affection, spellbound

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Lover Brand Archetype Inspiration

Lover Brand Archetype Image

Get the Lover Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn More About the Other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty

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