About the Innocent Brand Archetype

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Understanding + Leveraging your Innocent Brand Archetype

Goal: To be happy (happiness), to keep life pure and simple

Greatest fear: Doing something wrong

Weakness: Simplistic view of the world

Talent: Faith and optimism

AKA: Utopian, traditionalist, saint, idealist, optimist, cheerleader, purist

Voice: Simple and concise language, cheerful

What customers FEEL: Joyful, “I can do this!” encouraged

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Innocent Brand Archetype Inspiration

Get the Innocent Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty