Hero Brand Archetype

About the Hero Brand Archetype

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Understanding + Leveraging your Hero Brand Archetype

Goal: Expert mastery through courageous acts in a way that improves the world

Greatest fear: Weakness, vulnerability, body or mind giving out

Weakness: Arrogance, always needing another battle to fight, egocentricity, aggression

Talent: Competence, courage, energy, determination

AKA: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player, competitor, dragon Slayer, crusader, achiever, coach

Voice: Motivational, self-confident, self-disciplined, direct

What customers FEEL: Inspired, strong, “I can overcome this challenge with massive action,” empowered, determined, motivated

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Hero Brand Archetype Inspiration

Hero Brand Archetype Icon

Get the Hero Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn More About the Other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty