About the Hero Brand Archetype

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Understanding + Leveraging your Hero Brand Archetype

Goal: Expert mastery through courageous acts in a way that improves the world

Greatest fear: Weakness, vulnerability, body or mind giving out

Weakness: Arrogance, always needing another battle to fight, egocentricity, aggression

Talent: Competence, courage, energy, determination

AKA: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player, competitor, dragon Slayer, crusader, achiever, coach

Voice: Motivational, self-confident, self-disciplined, direct

What customers FEEL: Inspired, strong, “I can overcome this challenge with massive action,” empowered, determined, motivated

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Hero Brand Archetype Inspiration

Get the Hero Brand Archetype Inspiration Kit

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Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty