About the Explorer Brand Archetype

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Understanding + Leveraging your Explorer Brand Archetype

Goal: To experience a better, more authentic, more fulfilling life, freedom

Biggest fear: Getting trapped, conformity, and inner emptiness

Weakness: Aimless wandering, becoming a misfit

Talent: Autonomy, ambition, being true to one’s soul

AKA: Seeker, wanderer, individualist, pilgrim, trailblazer, pioneer, adventurer

Voice: Open-minded, resourceful, tolerant,

What customers FEEL: Adventurous, cultured, “I have no limits,” amazed, alive

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Explorer Brand Archetype Inspiration

Get the Explorer Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty