About the Girl/Guy Next Door Brand Archetype

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Understanding + Leveraging your Girl/Guy Next Door Brand Archetype

Goal: To relate, belong

Greatest fear: To be left out or to stand out from the crowd

Weakness: Losing one’s own self in an effort to blend in or for the sake of superficial relationships

Talent: Realism, empathy, lack of pretense,

AKA: Friend, BFF, everyman, the realist, the solid citizen, the good neighbor, the silent majority

Voice: Friendly, humble, honest, practical

What customers FEEL: Understood, seen, included, “If s/he can, I can too,” warm, trusting

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Girl/Guy Next Door Brand Archetype Inspiration

Get the Girl/Guy Next Door Brand Archetype Inspiration Kit

Enter your email address to get the brand inspiration PDF, made specifically for your archetype.

Learn about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty