Caregiver Brand Archetype

About the Caregiver Brand Archetype

Caregiver Brand Archetype Infographic
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Understanding and Leveraging your Caregiver Brand Archetype

Goal: To help others

Greatest fear: Selfishness and ingratitude

Weakness: Martyrdom and being exploited

Talent: Compassion, generosity

AKA: Saint, altruist, parent, helper, supporter, advocate, nurturer

Voice: Considerate, thoughtful, kind

What customers FEEL: Loved, taken care of, safe, “I’m not alone in this,” secure, thankful

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Caregiver Brand Archetype Inspiration

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Learn More About the Other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty