About the Caregiver Brand Archetype

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Understanding and Leveraging your Caregiver Brand Archetype

Goal: To help others

Greatest fear: Selfishness and ingratitude

Weakness: Martyrdom and being exploited

Talent: Compassion, generosity

AKA: Saint, altruist, parent, helper, supporter, advocate, nurturer

Voice: Considerate, thoughtful, kind

What customers FEEL: Loved, taken care of, safe, “I’m not alone in this,” secure, thankful

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Learn About the Caregiver Brandfluency Course

Caregiver Archetype Inspiration

Get the Caregiver Brand Inspiration Kit

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Learn more about the other Brand Archetypes

Innocent | Girl/Guy Next Door | Caregiver

Hero | Creator | Explorer

Maverick | Entertainer | Lover

Sage | Magician | Royalty