Brand Psychology Workbook

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Kaye Putnam Brand Strategist

My name is Kaye

(like the letter.)

I help entrepreneurs with big dreams build brands that match their ambitions.

FACT: Your Brand *HAS TO* Have an Opinion

FACT: Your Brand *HAS TO* Have an Opinion

SCENARIO! YOU. FREAKIN’. DID IT. You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’ on your (digital) doors. You're constantly being asked to speak...

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How to Ensure Brand Consistency While You Scale

How to Ensure Brand Consistency While You Scale

In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...

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Unlocking Big Brand Genius: ADAY

Unlocking Big Brand Genius: ADAY

Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...

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More! Success Stories: Brand New Brand

More! Success Stories: Brand New Brand

When I launched my Brand New Brand course for the first time back in October 2015, my main goal was to help more of my ideal clients at a lower price point, and with less one-on-one involvement. Since then, I’ve launched 3 sessions of BNB and helped more than SIXTY...

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Captivate and Convert with a Quiz

Captivate and Convert with a Quiz

Attracting leads and keeping your audience engaged can be a big task, but with the right tools in place, you can leverage evergreen content to continuously captivate and convert new clients and customers – without taking too much of your precious time! One of my...

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Brand New Brand Online Course
Brand Archetype Training Course Online
Brand Clarity Consulting and Coaching

Take Your Brand from Confused to Crystal Clear

 

Making less than $100K/year in revenue? Enroll in the 5-Day Define Your Brand Mini Class. Grow your business quickly with psychology-driven brand strategy.

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