• How to Build a Strong Brand from the Start

    You’ve made the decision. You’re jumping in head first…. grabbing the bull by the horns… sprinting towards the finish line. You’re starting your own business. Your finish line is having a rockin’ brand launched with adoring clients and customers eager to work with you. When you’re first launching a new business, you’ll get a lot […]

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  • Is it time to invest in a brand strategist?

    Ready to strengthen your brand? Itching to start from scratch with a complete rebrand? Launching a new course or product? Most experienced business owners would recommend hiring a brand strategist. Obviously, I love this – it’s my bread and butter. It’s how I make a living. I know that working with an experienced brand strategist […]

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  • My Step-by-Step Branding Process

    Rebranding your business can be a daunting task. There are a ton of decisions to be made before any changes are implemented, and altering the look and feel of your brand across each platform is a time-consuming process. If you’ve been struggling with where to begin or what steps to follow in order to create […]

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  • How to Give Your Customers *ALL* the Feels

    I’m going to paint a picture for you, Bob Ross-style – but with more manageable hair. You’re running a business and you LOVE it… most days. You’ve consumed as much data as possible – ravishing every business book, blog, or podcast you can get your hands on. But, you still feel like you haven’t quite pulled it […]

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  • Your Brand’s Missing Piece

    Let me guess… You feel like something’s missing from your brand, but you aren’t quite sure what it is. You probably feel like you’ve scoured through 85% of the internet looking for answers, only to be met with a parade of superficial articles, touting advice like:   “Be yourself.”             […]

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  • Getting past what you do IDB24

    Everybody and their mother are trying to teach “branding.” They’re promising logos and fonts and colors and in the process, watering down “branding” and “brand strategy”. But branding in it’s truest sense is the decision you make that affects every other decision. In this episode we discuss…

    The difference between a working site and a site that works for you

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  • I beg (you) to differ IDB23

    Having a point of view is what differentiates you from a generic faceless person. In this episode, we’re going to talk about your point of view and put you to work flexing your contrarian muscles.

    “We get so used to being agreeable and being nice and sometimes we lose our grit and our gumption and our voice in the process.”

    Brand Challenge: Iden […]

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  • How to Raise Your Prices by 600%

    How I Raised My Prices by 600% (That’s over 7X!) in less time than you’d think I’ve seen a fascinating theme in the last few weeks. I’ve talked with MANY entrepreneurs who said something to this effect: “I haven’t had time to work on my goals because I am too busy with client work.” This […]

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