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Kaye Putnam Brand Strategist

My name is Kaye

(like the letter.)

I help entrepreneurs with big dreams build brands that match their ambitions.

The Big Shift: Meaning Over Money

The Big Shift: Meaning Over Money

With a brand spankin’ new year right around the corner, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it...

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FACT: Your Brand *HAS TO* Have an Opinion

FACT: Your Brand *HAS TO* Have an Opinion

SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...

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How to Ensure Brand Consistency While You Scale

How to Ensure Brand Consistency While You Scale

In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...

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Unlocking Big Brand Genius: ADAY

Unlocking Big Brand Genius: ADAY

Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...

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More! Success Stories: Brand New Brand

More! Success Stories: Brand New Brand

When I launched my Brand New Brand course for the first time back in October 2015, my main goal was to help more dreamers and do-ers at a lower price point, and with less one-on-one involvement. It's my program for those just getting started and whose businesses have...

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Brand New Brand Online Course
Brand Archetype Training Course Online
Brand Clarity Consulting and Coaching

Take Your Brand from Confused to Crystal Clear

 

Making less than $100K/year in revenue? Enroll in the 5-Day Define Your Brand Mini Class. Grow your business quickly with psychology-driven brand strategy.

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