One of the first places that people will likely find your work will be by reading a headline for one of your blog posts. For this reason, it’s important to incorporate your personality and brand archetype into them.
I was planning on selling this content as part of my ebook series (and still may do so in in bigger way) but since my freelance work has stopped my ebook production at the moment, I’m giving this away for free.
BTW, all of the X’s are meant to be numbers – replace those with the number of items in your list.
Innocent Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel good. Making things easy and uncomplicated. Sharing simple truths for complicated topics.
___________: Made Easy
How to ___________
A Primer on ___________
The Ethics of ___________
The X Character Traits of a Great ___________
The Quick and Easy Guide to ___________
X Simple ___________ Tools for ___________
Staying Optimistic in ___________
A Simple ___________ Strategy
In ___________, Less is More
___________: Free Beginner’s Guide
X Honest ___________ Strategies
It’s Not Your Fault ___________
Girl/Guy Next Door Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they are a part of something. Giving practical, usable advice. Making great goals accessible.
Make ___________ Work With You, Not Against You
X Things I Wish I’d Known About ___________
A Day in the Life of a ___________
X Tools to Help You ___________
How to Create ___________(adj) Relationships with ___________ (type of person)
We Can Do Better Than This
The Most Actionable ___________ Tips Ever
___________ in 2014: Just Use Common Sense
Real Life ___________ Strategies for ___________ (type of person, i.e. busy parents)
X Useful ___________
How to Collaborate With Other ___________
Caregiver Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they are cared for, and that they aren’t alone. Heartwarming stories. Making people feel like there is still lots of good in the world.
It’s Not About the Numbers (or insert other hard-fact thing people focus on too much)
How to Deliver a ___________ Customer Experience
X Ways ___________ Will Help ___________ in 2014
Find the Heart of Your ___________ With These X Questions
Stop ___________, Start Helping
The Most Uplifting ___________ You’d See Today
The Heart-Centered Guide to ___________
Magician Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they are peeking into the future, and are ahead of the times. Inspiring potential for change. Sensational stories.
X Ways ___________ Will Change ___________ Forever
X Facts on the Future of ___________
Transform Your Team into ___________: X Steps
The Secret Weapon for ___________: ___________
X Predictions for ___________
How ___________ Can Do Wonders for ___________
Insights Into ___________
X ___________ Trends
The Secrets of Great ___________
X Signs That Your ___________ is/has ___________
X Surprising Benefits of ___________
___________’s (person/business) Actual ___________ Revealed
A New ___________ Structure
X Pivotal ___________
X Fascinating ___________ About ___________
Maverick Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they are the underdog, and big competition is (slightly) evil. Shocking stories. Blunt truths and “taboo” topics.
I Don’t Like ___________ (some popular/widely accepted thing)
Why the Haters are Wrong About ___________
X ___________ Hacks That Can ___________
___________’s Dirty Little Secret
You Don’t Want to Be a ___________ (common term/label)
Why Breaking Free from Expectations is the Key to ___________
What People Get Wrong About ___________
Beat the Status Quo With ___________
X Terrible Pieces of ___________ Advice You Should Ignore
X Common Myths About ___________
Dear ___________: Stop ___________
Entertainer Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people enjoy the moment. Humor is one of the most shareable types of content out there. Use it!
Top ___________ Fails
Parody of ___________ Reveals ___________
Things ___________ (kind of person) Say
X Things ___________ Humor Can Teach You About ___________
How to Bring ___________ Swagger to ___________
The Most Annoying ___________ (type of person) on/at ___________ (place)
How the Bake ___________ Into the ___________ Cake
The Biggest Pet Peeve of ___________
What if ___________ (surprising kind of person or thing) had/did ___________ (something common in your industry)
This Guy ___________ (something crazy happened) and Now ___________ (unexpected success)
Dear ___________ (unexpected person, ie Coffee Barista, Buff Guy at the Gym)
___________ Have Feelings Too (ironic)
Royal Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they aspire to be like your brand. Vivid stories about how their life could be better.
How to Earn ___________
Living the Dream: ___________ (describe the dream)
X ___________ Experts Reveal ___________
How to ___________ Like a CEO
The Right (and Wrong) Way to ___________
The State of ___________
X Valuable ___________
How the Top X ___________ (kind of person) ___________ (do something)
X ___________ Tips from the Pros
X Things Every ___________ Needs to ___________ in 2014
What Separates the Top ___________ From the Bottom ___________
The Best ___________ Ever
How ___________ Helped ___________ (big name) Become a Trusted Authority in ___________
Best of ___________: Must Reads for Industry Leaders
Creator Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel inspired, and in awe of your talent (or the talents of other people).
X Creative Ways to Use ___________ to ___________
How to Build a ___________
The Art of ___________
A Visual Guide to ___________
Stop Being ___________, Start Being a Creative
The Lost Art of ___________
X Beautifully Designed ___________
X Brilliant ___________
Lover Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel turned on, excited about life. Sexy stories.
The Secret, Sexy Guide to ___________
A List of ___________ That Customers Love
The Sexiest Thing You Can Do for ___________
Are Your ___________ Showing?
We’re Lifting Up Our Skirt: ___________ Revealed
Are People Ignoring Your ___________?
Love Your ___________: Here’s How
X Ways to Love Your ___________
Sage Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel smart. Breaking research, studies, and information.
How to Measure ___________
The Shocking Truth About ___________
The Anatomy of a ___________ (thing) That ___________ (huge success)
How to Thoroughly and Completely Research ___________
X Stats About ___________ That Will ___________
A Definition of ___________
How ___________ Affects ___________
New Data: ___________
What Physics (or insert other smart subject) Taught Me About ___________
X Smart Ways to ___________
X ___________ Metrics You Need to Know to ___________
Hero Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel motivated. Stories of people overcoming great obstacles to find great success.
X Tips to Create a Strong ___________ Strategy
X Ways to Conquer ___________
X Quick Ways to Supercharge Your ___________
X Lessons From the Front Lines of ___________
Clash of the ___________ (type of person)
Why ___________ Beats ___________
X Powerful Reasons to ___________
X Epic ___________
Explorer Brand Archetype Headline Ideas
The emotional responses that will help your content spread: Making people feel like they get a view of a new world through your work. Stories of freedom.
What If We’re Wrong About ___________?
The Most Beautiful ___________ Places
Life’s Too Short for ___________
Lessons from ___________ Pioneers
X ___________Lessons from the Top X Global Brands
X ___________ Tactics Discovered from ___________
You Need to ___________ To Find Yourself
Top X Sites to Find ___________
Life Above and Beyond ___________
X Amazing ___________
I hope you enjoyed this list, and found it useful. If you did, please tweet this out!