Unlocking Big Brand Genius: ADAY

Unlocking Big Brand Genius: ADAY

Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...
Unlocking Big Brand Genius: Brit + Co

Unlocking Big Brand Genius: Brit + Co

Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...

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