I work with entrepreneurs to create In Demand Brands online.
Ready to take your business to the next level?
Want your brand to reflect who you are AND resonate with your ideal clients?
Ready to get super clear and consistent in your brand?
Yes? Let’s talk. Ideally, over espresso in Italy. But really, by the magic of the internet, I work with clients from all over the world.
When you are craving focus or clarity, your brand strategy lights the way forward.
I’ll be your Magic Mirror on the wall.
Your North Star in the sky.
Your Hermione. (Harry Potter, anyone?)
All jokes aside, I’ll help you distill a million ideas into one remarkable brand.
How we can work together
We’ll use my process of psychology, timeless archetypes, design, and messaging to build your In Demand Brand.
Done-for-you Brand Transformation
Get your brand development handled from discovery to launch.
Brand Clarity Consulting
Get brand guidance from an expert. (My brain + your brand = magic.)
Brandfluency Archetype Courses
Get fluent in the emotional language of your ideal clients with the archetype-specific Brandfluency courses.
What’s your brand personality?
Take the quiz & find out. It’s been taken over 60,000 times, used by college professors, and included in business conference presentations. (It’s kind of a big deal. Because it works.)Take the Brand Quiz
I’m honored to bring business dreams to life for such wonderful people.
We can’t imagine where our business would be if not for hiring Kaye. She really brought our brand to life! Not only did she take the time to really understand our business and our values, but she also added her own expert perspective and ideas. We are so in love with our brand now. We are beyond impressed with Kaye’s work. This woman knows her stuff!Sam & Allison
An In Demand Brand Gives You…
Confidence to be unapologetically you, no matter what brand of “weird” you are.
Clarity to make business decisions quicker & easier (goodbye, overwhelm!)
Credibility to charge what you want.
Charisma to attract your most-perfect clients to you.
Read Brand Articles
Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...read more
When I launched my Brand New Brand course for the first time back in October 2015, my main goal was to help more of my ideal clients at a lower price point, and with less one-on-one involvement. Since then, I’ve launched 3 sessions of BNB and helped more than SIXTY...read more
If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...read more